I was polled by Yougov yesterday. It was clearly a poll funded by some malingering trotskyite trade union with various leading questions about the horrid cuts.
But the poll contained two significant blunders. Firstly many of the questions confused government 'debt' and the government's 'deficit'- no doubt to the satisfaction of the union's political masters in Labour (who are deliberately confusing the two).
But most significantly in the voting intention question the Liberal Democrats were referred to as 'The Liberal Democrat Party', while Labour and Conservatives were described correctly. The Lib Dems were described correctly elsewhere in the survey.
Now question wording matters in market research - a lot. And as Yougov has consistently provided lower poll numbers for the Lib Dems than any other pollster - it's important to know whether it's a reflection of reality or a problem with their methodology. I don't know what the effect of getting the name of a party wrong (and adding a level of confusion to the participant) but it will impact on the findings.
I'm assuming it is a cock-up rather than conspiracy - but even so an organisation that wants to be taken seriously as a pollster ought to employ a proof reader to ensure consistency and accuracy in their questionnaires.