Having been in his new job for less than a day, Ed Davey, has made an immediate impact with a single phone call.
The call was to the excellent Martin Lewis - the money saving expert - to talk about how collective consumer led switching of energy suppliers could work in the UK. Switching energy suppliers can save individuals around £300 - so a voluntary collective approach could bring big benefits for those who sign up.
It's the sort of principled Liberal policy other Lib Dem ministers - using their executive powers - ought to be pursuing. And working with respected websites like Money Saving Expert - with more than 13 million visitors a month also shows the way forward. One mention by Martin Lewis is worth approximately 52 mentions in the Guardian or Times.