Lembit justified his 'I'm a celebrity...' appearance writing the following on Lib Dem Voice:
"But the best campaigning narrative in the world is pointless unless people are actually interested in it, and have some association with the people putting it forward. Being worthy is not empowering to the public if you’re anonymous and can’t generate the coverage to get the message across.First week, Lembit won immunity from eviction so couldn't be voted out. But as soon as he was eligible for eviction the public uncermoniously dumped him from the show. His performance certainly generated views - but not the ones he was probably expecting (although exactly the ones everyone else was). It's now surely time for him to recognise what everyone else does - as a politician he's a busted flush and it's invisibility that the public wants from him. The people are not interested in him or his narrative.
For this reason, I’ve decided to appear on the reality television show “I’m a Celebrity – Get Me Out Of Here!” It’s a great opportunity to get direct to the viewing public...My appearance on the programme will generate varied views – and that’s the point: it WILL generate views, which is crucial to prevent us from becoming invisible in the Mayoral campaign."