Only pizzas are delivered is sound advice contained in a jargon busting document issued by the coalition government in the summer of 2013.
It's advice those around Clegg should have taken when launching the party's summer campaign earlier this year which I criticised in similar terms at the time.
And it wasn't just the jargon strewn language of the summer campaign that was a problem - it was its poverty of ambition.
Sadly, this poverty of ambition (along with some more Whitehall speak) is apparent in the party's pre manifesto - which is a collection of timid technocratic proposals - designed to keep the wheels of Whitehall turning slowly under another coalition government.
However, the public have had four and a half years of timid coalition government and so far have taken every opportunity they can of punishing the Liberal Democrats for their role in it - something those around Clegg fail to understand while continuing with their busted strategy.
They have just a few short months to change tack if 2015 is not to go down as an historic and wholly unneccessary rout.
Happy New Year!
It's advice those around Clegg should have taken when launching the party's summer campaign earlier this year which I criticised in similar terms at the time.
And it wasn't just the jargon strewn language of the summer campaign that was a problem - it was its poverty of ambition.
Sadly, this poverty of ambition (along with some more Whitehall speak) is apparent in the party's pre manifesto - which is a collection of timid technocratic proposals - designed to keep the wheels of Whitehall turning slowly under another coalition government.
However, the public have had four and a half years of timid coalition government and so far have taken every opportunity they can of punishing the Liberal Democrats for their role in it - something those around Clegg fail to understand while continuing with their busted strategy.
They have just a few short months to change tack if 2015 is not to go down as an historic and wholly unneccessary rout.
Happy New Year!